Brief: Create a responsive digital storytelling online application targeting an audience between ages 50-75.
In response to the brief, I developed an idea to create a social club application that allows sporting and recreational club members, organisers, coaches, and other stakeholders to connect and easily distribute information.
This idea was based on the theory that many clubs do not have an effective means of communication with their stakeholders. To verify this, and gain further insight into the target audience and their needs, I conducted four interviews with people aged 50-75. All participants stated that they have had trouble with communication with their children's sporting or recreational clubs in the past - to various extents.
After digging deeper into the topic through both these interviews and second-hand research from ABS data, I established a clear target audience and progressed to the next stage of the project. Based on all these insights, I ideated numerous scenarios and use cases that informed content requirements and interaction task flows.
This work culminated in the development of paper prototypes, which were used to facilitate a focus group with three participants from the target audience. This focus group allowed me to identify numerous faults in the design and produce a list of recommendations that can be addressed when developing the high-fidelity prototype.
The high-fidelity prototype was created using Adobe XD. This process required the development of assets, and branding, alongside the prototype itself. I created prototypes for both a mobile application and a desktop website, with content that can facilitate interaction over five key use cases (and other miscellaneous use cases).
From this prototype commenced the final stage of testing - time-on-task testing. This testing was conducted with four members of the target audience. It produced some helpful observations that informed final design revisions that aimed to resolve identified gaps in usability and the overall user experience.
